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THERE ARE SO MANY IRON PRODUCTS TO CHOOSE FROM; WHY IS ATHLETE'S IRON THE BEST FOR TRIATHLETES, ULTRA RUNNERS AND OR VEGANS? LISTEN TO OUR <7 min AUDIO BLOG ON IRON AND PERFORMANCE Athlete’s Iron Elevates Iron levels Safely quickly  Athlete's...

We were scratching our heads when we saw a particular ingredient in a few of the well-known endurance sports brands. The ingredient used as an ‘excipient’, in a couple of sport hydration brands, was more like jaw dropping. This elevated...

Rest and relaxation. It's such a common expression that it has become a cliché. And although rest really can be relaxing, the pat phrase causes many people to overlook the fact that exercise can also be relaxing. It's true for most forms of physical activity as well as for specific relaxation exercises.

Exercise is a form of physical stress. Can physical stress relieve mental stress?

Magnesium controls the amount of Sodium and Potassium the body requires at a cellular level. The high absorbing Magnesium in HydraMag® maximizes the functionality of any Sodium and Potassium that enters the system.

By increasing our hydration; elevating the fluids at a cellular level and increasing the utilization of the other electrolytes, reduces cellular friction. The natural aspect of Magnesium; opening up capilaries and veins allowing for greater blood flow, naturally reduces the build up of heat.

What is going to get you across the finish line faster may not be the light pedals, the components or the fancy frame.

It's really about how 'the machine' is able to utilize the nutrients provided and maximize the energy efficiency.

Check out  the blog to find out what your body needs to enable a faster finish and better recovery and read the Magnesium Ironman Beta Test White Paper .

What is a Prebiotic? Why Might Prebiotics Be More Important Than Probiotics? The latest on Postbiotics. THE GUT BRAIN AXIS IS REAL  Researchers are diving deep when it comes to gut health and athletic performance.  The microbiome, simplistically put, is...

Female athletes have specific challenges. Find out what your options are when seeking answers and how to alleviate the negative PMS symptoms.

 Anyone who is leaning on the plant based side of life and cannot answer where you get your iron from, may need to review your diet and take a deeper look at your minerals and in particular Iron.   All...

As a reminder; minerals are only derived externally, meaning our bodies cannot make them. Minerals can  only be obtained from our food and nutrition. Minerals are ESSENTIAL to life; as are vitamins, proteins, fats & carbohydrates. The differentiation with minerals and...

A 3 step HOW TO guide to take care of long hair as a swimmer.

Minerals are multi faceted and the more we know; it appears, the more we don't know. However, what we are learning is the critical role that minerals play in the metabolism  and how they elevate performance, provide faster recovery, and support overall well being.

The importance and impact of Zinc on the system.

IT STARTS WITH THE SOIL: Depleted soil, inadequate crop rotations and limited fertilizing nutrients are contributing factors to the current deficient agriculture environment. Unless produce is grown within a carefully cultured environment, locally grown and not on a mass scale with...

Endurance athletes utilize and require 20-30% more magnesium to effectively maximize the cellular and metabolic functions in our bodies. Clinical evidence points to our society being 70%+ deficient in this mineral alone due to: high stress levels, soil erosion, limited farming...

We are here to support your efforts and help you achieve those 'life' bucket list goals! Our Blogs  are quick to the point of interest & topic of discussion. There is a lot of information out on the Web which we...